Transmedia: The core is the idea or story, which is conveyed or spoken thru various media in order to provide the most direct experience of its universe.” (J. Kimo Arbas)

“Transmedia storytelling is a technique of telling stories across multiple platforms and formats, recognized for its use by mass media to develop media franchises.[1] The Labyrinth Project’s Marsha Kinder calls these franchises “commercial transmedia supersystems” in her 1991 book Playing with Power in Movies, Television, and Video Games: From Muppet Babies to Teenage Mutant Ninja Turtles. She goes on to say “transmedia intertextuality works to position consumers as powerful players while disavowing commercial manipulation.”[2]

In 2003, then MIT media studies professor, Henry Jenkins used the term in his MIT Technology Review article, “Transmedia Storytelling,” where he reflected Kinder’s assumption, via analysis of mass-market entertainment, that the coordinated use of storytelling across platforms can make the characters more compelling.[3] Under the mentorship of Kinder, Stephen Dinehart, used transmedia storytelling as a development methodology, conceptualizing transmedial play and viewer/user/player (VUP). In the paper “Transmedial Play” he relates transmedia storytelling to Richard Wagner’s concept of Gesamtkunstwerk (“the total artwork”).[4] Dinehart goes on to suggest that unlike crossmedia projects of the past, in which IP crosses the media divide for purely product line diversification (merchandising), “true” transmedia is designed in preproduction with the intent of immersion rather than simply rehashing IP in post for maximum ROI.[5]” (Wikipedia)

the Grand Duchy™ (..alternative transmedia™) presents…

INFINATE” ( alt title: “Echo Fade Reflect” ) by Kimo Arbas.

… the transmedia story of a young graffiti artists who struggles with his sanity as the boundaries of reality crumble around him revealing his true destiny.

the action / sci fi motion picture transmedia project comprised of:

Motion Picture (featuring cameo appearance by Rakaa Iriscience of Dilated Peoples),

Hip Hop, Jazz Fusion & Electronic music albums (feat. Iriscience of Dilated Peoples, K984, Defari, Takbir of Fort Minor, edIT of Glitch Mob and others),


Street Art & more…


a small window into an enormous world of Action, Science Fiction with historical and pop culture elements by Kimo Arbas currently in development.


please contact for further details & inquiries :



(323) 509 7748



Written on November 16th, 2011

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The Grand Duchy™

..alternative transmedia™